My Honest Review: Primerica Life Insurance

Hello, and welcome to my honest review of Primerica Life Insurance. If you’re considering purchasing life insurance or looking for information about Primerica’s offerings, you’ve come to the right place.

In this review, I’ll cover the key details about Primerica’s life insurance policies, customer reviews, and important factors to consider before deciding.

Key Takeaways:

  • Primerica is a publicly traded company with a focus on serving middle-income families.
  • They offer two term life insurance policies but do not sell whole life insurance.
  • Primerica has an A+ rating from AM Best and a low National Association of Insurance Commissioners (NAIC) complaint index score.
  • They provide a variety of riders to customize their term life insurance policies.
  • Primerica’s customer reviews are mixed, with some positive experiences and concerns about recruitment practices.

Primerica Life Insurance Policies

Regarding life insurance, Primerica offers two comprehensive term life insurance policies that cater to different needs: TermNow and Custom Advantage.

These policies provide individuals with valuable coverage and peace of mind for varying term lengths, ensuring financial protection for loved ones in the event of an unforeseen tragedy.

One of the standout features of Primerica’s offerings is the TermNow policy, which eliminates the need for a medical examination. This policy especially benefits individuals under 45 years old looking for hassle-free coverage.

With TermNow, applicants can obtain coverage ranging from $15,000 to $300,000, depending on their specific requirements.

On the other hand, the Custom Advantage policy requires a traditional underwriting process but offers greater flexibility and higher coverage limits. Applicants can secure coverage of up to $5 million or more, depending on their needs and financial goals.

Primerica provides a variety of term lengths to suit individual circumstances, ranging from 10 to 35 years. The specific term length available to applicants depends on their age at the time of application. This allows individuals to align their coverage with their unique financial obligations and goals, ensuring comprehensive protection during critical stages of life.

It’s important to note that the coverage limits offered by Primerica may vary based on the applicant’s age and individual circumstances. The company’s policies are designed to provide flexible options that cater to policyholders’ specific needs and preferences.

Primerica Life Insurance Policies Overview:

PolicyFeaturesCoverageTerm Lengths
TermNowNo-medical-exam$15,000 to $300,00010 to 35 years (depending on age)
Custom AdvantageTraditional underwritingUp to $5 million or more10 to 35 years (depending on age)

Primerica Life Insurance Riders

Primerica understands that every individual’s life insurance needs are unique. To cater to these varying needs, Primerica offers a range of riders that policyholders can add to their term life insurance policies. These riders provide additional benefits and customization options to enhance the policyholder’s coverage. Let’s take a closer look at some of the key riders offered by Primerica:

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Waiver of Premium Rider

The Primerica waiver for premium riders is designed to provide peace of mind to policyholders if they experience a total disability that prevents them from working. With this rider, if the insured becomes disabled, Primerica will waive the premium payments, ensuring that the policy remains in force without any financial burden.

Terminal Illness Rider

Facing a terminal illness is undoubtedly a challenging time for individuals and their loved ones. Primerica offers the terminal illness rider financial support during this difficult period if the insured is diagnosed with a terminal illness.

This rider enables them to receive partial benefits while still alive. These funds can cover medical expenses, living costs, or any other needs the insured may have.

Child Coverage Rider

As a parent, ensuring the well-being of your children is a top priority. Primerica recognizes this and offers the child coverage rider, allowing policyholders to extend coverage to all eligible children in their family. This rider adds term coverage for children, providing parents an extra layer of protection and peace of mind.

Increasing Benefit Rider

The Primerica increasing benefit rider offers a unique opportunity for policyholders to increase the death benefit of their term life insurance policy over time. With this rider, policyholders have the option to increase the policy’s death benefit by up to 10% per year for 10 years.

This provides the flexibility to adjust the coverage as their needs evolve and ensures that their loved ones are adequately protected.

By offering these riders, Primerica aims to provide comprehensive coverage and flexibility to its policyholders, allowing them to tailor their life insurance policies to meet their specific requirements.

These riders enhance the value and versatility of Primerica’s term life insurance offerings, catering to the diverse needs of individuals and families.

Primerica Life Insurance Riders
Waiver of Premium RiderAllows policyholders to pause premium payments if they become disabled and unable to work.
Terminal Illness RiderProvides partial benefits while the insured is still alive if they are diagnosed with a terminal illness.
Child Coverage RiderAllows policyholders to increase their policy’s death benefit by up to 10% per year for 10 years.
Increasing Benefit RiderAllows policyholders to increase the death benefit of their policy by up to 10% per year for 10 years.

Cost of Primerica Life Insurance

When considering life insurance, one of the crucial factors to consider is the cost. Unfortunately, Primerica does not provide online quotes for their life insurance policies. To obtain pricing information, interested individuals must contact customer service and engage in direct communication.

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The cost of life insurance premiums varies based on several factors, including age, health, occupation, gender, lifestyle, policy type, coverage amounts, and sometimes credit-based insurance scores. These variables impact the policy’s overall premium rate.

Primerica offers policyholders the option to renew their coverage terms up until the age of 95. However, it’s essential to note that the new premium rate upon renewal will be dependent on the policyholder’s age. In some cases, the renewal premium rate may increase.

To obtain accurate and personalized cost information regarding Primerica life insurance policies, it is advisable to contact their customer service department. They will be able to provide insights on premium rates based on individual circumstances and policy preferences.

cost of primerica life insurance

As life insurance is a long-term commitment, it is crucial to fully understand the financial implications and ensure that the cost aligns with your budget and overall financial goals. Obtaining personalized quotes and discussing the coverage options in detail will enable you to make an informed decision regarding Primerica life insurance.

Primerica Customer Reviews

Primerica has received mixed feedback when it comes to customer reviews. While some customers have reported positive experiences with Primerica representatives, finding their policies to be affordable and beneficial, others have expressed concerns about the company’s practices.

“I had a great experience with my Primerica representative. They were knowledgeable, helpful, and didn’t pressure me into purchasing anything I didn’t need.” – Sarah D.

However, there have been instances where customers have mentioned insurance agents trying to recruit them to work for Primerica. This raised concerns among some individuals, who questioned the company’s intentions and suggested a potential pyramid scheme.

“I felt uncomfortable when my Primerica agent tried to recruit me to join their team. It seemed more like a multi-level marketing scheme than an insurance company.” Michael S.

To better understand customer satisfaction, we can also look at industry ratings. In J.D. Power’s 2022 U.S. Individual Life Insurance Study, Primerica received slightly below-average scores, indicating room for improvement in customer experience and overall satisfaction.

Despite these mixed reviews, it’s worth noting that Primerica has a complaint index lower than expected for a company of its size, according to the National Association of Insurance Commissioners (NAIC).

Rating SourceRating
J.D. Power’s 2022 U.S. Individual Life Insurance StudyBelow Average
National Association of Insurance Commissioners (NAIC)Low Complaint Index
primerica customer reviews


After carefully evaluating Primerica Life Insurance and its offerings, it’s clear that they provide a solid selection of term life insurance policies with various options and riders.

The company boasts a strong financial strength rating from AM Best and a commendably low complaint index score from the National Association of Insurance Commissioners (NAIC). These factors indicate that Primerica is a stable and reputable insurer in the industry.

However, it’s important to note that Primerica’s lack of online quotes and limited transparency about its policies can present challenges for potential customers.

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The inability to obtain instant online quotes may be inconvenient for those seeking immediate information and pricing. Additionally, the limited transparency may make it harder for customers to fully understand the details of their policies and make informed decisions.

Considering these factors, individuals seeking life insurance coverage may find it beneficial to explore other options and compare them to Primerica. This will ensure they have a comprehensive understanding of the market and can make an informed decision based on their specific needs and preferences.

While Primerica has its merits, it’s important to consider all available choices to find the best life insurance policy that aligns with individual circumstances.


What types of life insurance policies does Primerica offer?

Primerica offers two term life insurance policies: TermNow and Custom Advantage. They do not sell whole life insurance.

What are the coverage limits and term lengths for Primerica’s term life insurance policies?

The coverage limits and term lengths vary based on the applicant’s age. TermNow provides coverage from $15,000 to $300,000 for individuals under 45 years old. Custom Advantage offers coverage up to $5 million or more. Primerica offers term lengths of 10, 15, 20, 25, 30, and 35 years, depending on the applicant’s age.

What riders are available with Primerica’s term life insurance policies?

Primerica offers several riders, including the waiver of premium rider for total disability, the terminal illness rider for partial benefits in case of a terminal illness diagnosis, the child coverage rider for additional coverage for eligible children, and the increasing benefit rider to increase the policy’s death benefit over time.

Can I get online quotes for Primerica’s life insurance policies?

No, Primerica does not provide online quotes for their life insurance policies. You will need to contact customer service for pricing information.

How is the cost of Primerica life insurance determined?

The cost of life insurance premiums is typically determined by factors such as age, health, occupation, gender, lifestyle, policy type, coverage amounts, and sometimes credit-based insurance scores.

Can I renew my Primerica life insurance coverage?

Yes, Primerica allows policyholders to renew their coverage terms up to age 95. However, the new premium rate will depend on the policyholder’s age and may increase upon renewal.

What are some customer reviews of Primerica life insurance?

Customers have reported both positive and negative experiences with Primerica. Some customers found their policies affordable and beneficial, while others raised concerns about insurance agents trying to recruit customers to work for the company, which raised concerns of a pyramid scheme.

What is the conclusion on Primerica life insurance?

Final thoughts on Primerica life insurance.

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Olivia is a finance expert with years of experience in the industry. She is passionate about helping people make informed decisions about their finances, and her expertise lies in the areas of loans and insurance policies.

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